Cookie Policy

This Cookie Policy explains how EquipmentFans (“we”, “us”, or “our”) uses cookies and similar tracking technologies to recognize you when you visit our website at EquipmentFans.com. It explains what these technologies are, why we use them, and your rights to control our use of them.

What are Cookies?

Cookies are small data files that are placed on your computer, smartphone, or other device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (EquipmentFans) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”.

Why Do We Use Cookies?

We use first-party and third-party cookies for several critical reasons necessary for our B2B e-commerce platform to function properly and to improve your browsing experience:

Strictly Necessary / Essential Cookies: These cookies are absolutely essential for the website to function correctly. They enable core e-commerce functionalities such as navigating the site securely, keeping items in your shopping cart across different pages, and processing the checkout securely. The website cannot function properly without these cookies.
Performance and Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most and least popular, how visitors navigate the site, and if they encounter any error messages. We typically use third-party services like Google Analytics for this purpose. All information these cookies collect is aggregated and therefore anonymous.
Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. For example, they may be used to remember your preferred language, currency, or your login details for your next visit, saving you time.

How Can You Control Cookies?

You have the right to decide whether to accept or reject non-essential cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, but your access to some functionality and areas of our website (such as the shopping cart or account login) may be severely restricted or broken.

Because the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your specific browser’s help menu for more information.